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Oshkosh Landing Page

Created a landing page to better our statistics from banner ad clicks. We decreased our bounce rate by nearly 15% and found that both the duration and pages per visit had increased by significant amounts as well. The design was driven by statistics that indicate limiting the amount of information in the form and the content path decisions leads to higher engagement. Additionally, the landing page is directly correlated design wise with the banner ads, leading to less confusion for the user and visual recognition that they are engaging in the right experience.

Category

Web Design, Web Development